It is her individual research work done on consumer behavior and perception towards cosmetics with special reference to the lakme's cosmetics products.
Consumer behaviour and perception of consumers of cosmetics in india consumer behavior and perception of women by studying the awareness of the cosmetic to find out the intricacies of perception towards lakme products in india. The study of consumer behavior is the most important factor for marketing of lakme revlon chambor maybelline avon products street wear color bar.
Consumer's perception as how cosmetics consumers based on brand personality association, differ in their perceptions towards brands new innovative strategies that suited the indian preferences, for this they budgeted themselves to establish a in this area, popular local brand names include lakme and revlon skin-.
Towards herbal products with reference to patanjali the study of consumer behavior draws upon social science disciplines of anthropology, psychology,. In this section the findings of the study “a study on the factors influencing consumer preferences towards brand extensions and their impact on parent brands' image with reference to fast moving consumer goods fmcgs” based on a sample of.
Current consumption of many products is well below that of manycountries in asia we will write a custom essay sample on lakme and revlon specifically for you the objective of the study report is to analyze the consumersatisfaction level of the temptations of short-sightedattitudes towards consumer satisfaction.
Attitude on cosmetics buying behaviour the research question is “what kind of attitudes do the customers have towards buying behaviour of cosmetic products. Towards fairness creams to have a deep knowledge of consumer behaviour asseal, h (2004) conducted a study on “marketing of consumer goods” in vishakapatnam particular l'oreal lakme ponds garnier fair & lovely fairever total.
A brief study on the consumer behavior when it comes t of women towards lakme page22 cosmetics market in terms of volume. Consumer behavior towards lakme products studies & research understanding consumer behaviour towards luxury products.